FAYETTEVILLE, NC – January 26, 2018 – Fayetteville Technical Community College (FTCC) announced today that it has launched a new cutting-edge website in concert with Walk West, a digital marketing and strategic communications agency based in Raleigh, NC. The new robust digital web platform (www.faytechcc.edu) significantly improves the user experience (UX) and opportunities for digital engagement.
The site features artificial intelligence (AI) technology that recognizes the type of user to match relevant content, powerful new search functionality to improve navigation, and an intelligent website that automatically updates based on the type of user.
“Walk West has truly transformed our digital properties and brought an unmatched experience to our educational community,” said Dr. J. Larry Keen, President of Fayetteville Technical Community College. “Fayetteville Tech is a large institution, and we lead our state forward on many initiatives,” continued Keen. “We found a like-minded partner in Walk West who challenged the status quo – something we do here every day.”
“Our team fused data-driven business insights with in-depth knowledge about higher education to develop and design a robust digital platform for our client,” said Brian Onorio, founder of Walk West. “We have thrown away the old playbook for how to put together a website for higher education and created a radically new platform for growth for Fayetteville Tech.”
On a national level, FTCC holds many rankings including ranking the in the nation in the large College Category (+10,000 students) in the 12th annual Digital Community Colleges Survey by the Center for Digital Education (CDE), which recognizes how community colleges use digital technologies to improve services to students, faculty, staff, and the community at large.
Fayetteville Technical Community College, established in 1961, serves over 40,000 students annually by providing over 250 occupational, technical, general education, college transfer, and continuing education programs to meet students’ needs and desires as well as the community. Visit FTCC’s website at www.faytechcc.edu. Like us on Facebook / Follow us on Twitter @faytechcc.