course descriptions
 

           
     

Course Details

MKT 227   Marketing Applications
   
Lecture: 03 Lab: 00
Clinical:  00 Credit: 03
   
Components:  None
Prerequisites: Take DRE-098 and DMA-050 or ENG 090, RED-090 and MAT-070 or Placement Test Credit Equivalent
Corequisites:   None
   
This course extends the study of diverse marketing strategies. Emphasis is place on case studies and small-group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation a marketing study.
This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program.