| MKT 225 Marketing Research |
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| Lecture: |
03 |
Lab: |
00 |
| Clinical: |
00 |
Credit: |
03 |
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| Components: |
None |
| Prerequisites: |
Take MKT 120 and DRE-098 and DMA-050 or ENG 090, RED-090 and MAT-070 Placement Test Credit Equivalent |
| Corequisites: |
None |
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| This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results. |
| This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program. This course is also available through the Virtual Learning Community (VLC). |
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