| MKT 122 Visual Merchandising |
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| Lecture: |
03 |
Lab: |
00 |
| Clinical: |
00 |
Credit: |
03 |
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| Components: |
None |
| Prerequisites: |
Take DRE-096 or ENG-070 and RED 070 or Placement Test Credit Equivalent |
| Corequisites: |
None |
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| This course introduces basic layout design and commercial display in retail and service organizations. Topics include an analysis of display as a visual merchandising medium and an examination of the principles and applications of display and design. Upon completion, students should be able to plan, build, and evaluate designs and displays. |
| This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program. |
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