course descriptions
 

           
     

Course Details

MKT 121   Retailing
   
Lecture: 03 Lab: 00
Clinical:  00 Credit: 03
   
Components:  None
Prerequisites: Take DRE-096 or ENG-070 and RED 070 or Placement Test Credit Equivalent
Corequisites:   None
   
This course examines the role of retailing in the economy. Topics include the development of present retail structure, functions performed, effective operations, and managerial problems resulting from current economic and social trends. Upon completion, students should be able to demonstrate an understanding of the basic principles of retailing.