course descriptions
 

           
     

Course Details

MKT 120   Principles of Marketing
   
Lecture: 03 Lab: 00
Clinical:  00 Credit: 03
   
Components:  None
Prerequisites: Take DRE-096 or ENG-070 and RED 070 or Placement Test Credit Equivalent
Corequisites:   None
   
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.