Small Business Center
Have you ever wanted to start your own business? The Small Business Center can help. Our services include individual business counseling, seminars, and courses to help you achieve your goals. Best of all, most of our services are at no charge!
Classes, seminars, and workshops are held at various locations throughout the county. Assistance with current business operations is also available.
Follow your dreams and start your own business today! For further information, please contact Kent Hill, Director of Innovation, Entrepreneurship, and Small Business, at (910) 678-8462 or (910) 678-8496. You may also email firstname.lastname@example.org.
Seminars & Workshops
The Small Business Center offers a wide variety of free seminars and workshops to help small businesses be successful. Pre-registration is required.
The Small Business Center provides free, confidential counseling services for new and existing businesses. Our counselor serves as a sounding board for ideas and concerns you may have about your business. Our professional staff will help you find solutions to your challenging business questions.
Retiring or separating military personnel are also encouraged to use our services as they explore their options for the future.
4 Steps for Effective Social Media Marketing
There are four (4) things business owners must do to create an effective social media marketing campaign. Skip any of the steps; your results will be less than what you want. If you are struggling to figure out how to make your social media marketing translate into sales, this seminar will help you to understand the fundamentals of social media marketing and how to apply them to your business.
Communication with Customers & Prospects by Email Marketing Using Constant Contact
This powerful seminar takes you step-by-step through the keys to effective email marketing; what it really is (and isn’t), and what it can do for your business. You will learn the five easy steps you must take to harness the power of the inbox! Form revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work, this seminar will give you the keys to the most effective marketing you can do with email.
Effectively Using Facebook/Instagram Ads to Target Your Market
Facebook Ads are great at getting your content in front of the correct market – but are you doing it right? Stop wasting time and money! Avoid mistakes that most business owners are making on Facebook/Instagram advertisements. This seminar will cover: Selecting the correct audience for your message; what type of ad you should create to fulfill your objective; the importance of images, and how to analyze the results to see if your marketing dollars were spent well.
Google My Business and Let’s Get Fayetteville on the Map
“Let’s Put Fayetteville on The Google Map” was designed to help strengthen our communities by connecting local businesses and customers so they can easily support each other. Did you know that 97% of consumers look online for local goods and services, yet only 375 of businesses currently display correct or complete information? Businesses that have complete information online are more than twice as likely to be considered reputable by consumers. People are searching online for businesses like yours every day. Make sure they can find and connect with you by adding your business information to Google Search and Maps. It is easy and free. Join us for a free event. We will help you verify your business, make sure your information is complete and accurate, and review other FREE tools Google has available for increased visibility. If someone in your business has previously set up a Google+ page or any other Google products for your business, please have their email and password available.
Building a business based on referrals. Referrals are the most effective and inexpensive way for new entrepreneurs to grow a sustainable business. Yet most do not have a process for earning or asking for referrals.
HP Life Online Entrepreneurship Training
HP Learning Initiative for Entrepreneurs (HP LIFE) is a global program that offers aspiring entrepreneurs and small business-owners valuable business skills. HP LIFE offers participants a path to realizing their business dreams. The NC Small Business Center Network, in partnership with the National Association for Community College Entrepreneurship (NACCE), is pleased to offer this innovative program to NC entrepreneurs and small business owners free of charge! This program is self-paced, making it possible for more aspiring entrepreneurs to participate. All you have to do is register to start at http://tiny.cc/sbcftcc.
Increasing and Managing Customers with Customer Relations Management
According to the American Express study, released in July, 61% of 1,000 American consumers surveyed, think that good customer service is more important amid economic instability, and they are willing to spend an average of 9% more at a retailer that provides it. Your business and sales staff need the tools to make sure you are tracking and automating your engagement with clients and customers. This seminar will provide an overview of the where, how, and when to use CRM for business.
Managing Your Online Reviews to Retain Customers and Gain New Ones
Are you taking ownership of your online presence, and making sure your business is showing up on the FREE local listings? Are you looking to see what your customers are saying or not saying about you business? Learn how to submit your business to Google, Yelp, Bing, and other directories. This seminar will cover how to ask your customers for reviews, what to do if you get a bad review, and how to manage those reviews.
Marketing on a Shoestring Budget
Understand key points of an effective website, networking, getting the most for your money with radio/print advertising, and using word-of-mouth to your advantage. Find out how to be visible and branded in the community-whether you are a start-up or existing business. You will also learn low-cost alternatives for designing logos, brochures, and business cards.
Mobile Marketing: Does Your Business Have a Mobile Website?
Everywhere you look, people are on their smartphones or tablets, but many aren’t talking. They’re browsing, texting, using apps, and shopping. As a small business owner you may be missing potential customers of your market. Your website needs to be optimized for the bets mobile viewing to receive maximum effect. This seminar will discuss what content needs to be on your mobile website and learn the use of QR codes, apps, and mobile apps. Join us to discover the different mobile platforms and where your business can benefit the most to connect with customers.
One Million Cups Meetings
1 Million Cups (1MC) is a simple way to engage entrepreneurs in communities around the world. Each Wednesday from 9-10am the 1MC program offers two local entrepreneurs an opportunity to present their startups to a diverse audience of mentors, advisors, and entrepreneurs. Presenters prepare a 6 minute educational presentation and engage in 20 minutes of feedback and questioning after they present. Entrepreneurs gain insight into possible ways they can improve their businesses, gather real-time feedback, and connect with a community that truly cares about their progress and walk away feeling like they have advanced their business. The audience also learns a great deal from the presentations. Whether this is through passively listening or deeply engaging with entrepreneurs, there is much to learn every week from these dynamic and diverse communities.
Setting Up Google Tools for Your Business
Seminar attendees will use a hands-on approach to set up a basic Google account and the variety of tools and apps offered by Google to set up a website, phone system, e-mail, customer relations management system, team management, online reputation management, video chat, and document storage.